A CEO can create discretion to make long-term decisions by building up slack and margins of safety, which short-term pressures try to eliminate, and this requires the CEO to consciously resist market pressure in ways that may look inefficient in the short term but enable positioning for multiple possible futures.

normativepending

Speaker

Roger Martin

Evidence Quote

the part of the ceo's job is to create enough of that discretion so that they can do those things right that that they know are going to be in the interests long term

Source

Forward Thinking with Roger Martin | The Knowledge Project #97The Knowledge Project Podcast
Created: 8/10/2026, 11:30:31 PM

My Notes

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