Apple's marketing of iPhone and Apple Intelligence makes sense because customers need to know which devices will support these features, even though Apple is simultaneously communicating that features will arrive over coming months rather than immediately.
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Speaker
Craig FederighiEvidence Quote
“We want customers who are excited about what's to come to know, "Okay, if I buy this phone, is this the right phone that's gonna do those things?" And yes it is...”
Source
Apple’s Craig Federighi Explains Apple Intelligence Delays, Siri’s Future and More | WSJ— The Wall Street JournalCreated: 8/13/2026, 9:49:02 AM
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