The key to fixing insomnia is understanding that sleep comes when you are sleepy (not tired), and the way to build sleep hygiene is to only go to bed when sleepy, create a bedside reading chair for when you wake up and can't immediately fall back asleep, and stick to a consistent sleep schedule.
normativepending
Speaker
Tobi LütkeEvidence Quote
“only go to bed when sleepy; read in a chair if you wake; no phone in bed [2:13:41]”
Source
Tobi Lütke: Empowering a World of Rebels | Knowledge Project Podcast— The Knowledge Project PodcastCreated: 8/11/2026, 1:11:36 AM
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