The key to fixing insomnia is understanding that sleep comes when you are sleepy (not tired), and the way to build sleep hygiene is to only go to bed when sleepy, create a bedside reading chair for when you wake up and can't immediately fall back asleep, and stick to a consistent sleep schedule.

normativepending

Speaker

Tobi Lütke

Evidence Quote

only go to bed when sleepy; read in a chair if you wake; no phone in bed [2:13:41]

Source

Tobi Lütke: Empowering a World of Rebels | Knowledge Project PodcastThe Knowledge Project Podcast
Created: 8/11/2026, 1:11:36 AM

My Notes

Loading notes...