normative
Bigger market with lower share beats high share of small market
Microsoft going from near-100% share in VS Code/repos to sub-25% share in coding agents in one year is acceptable because the new market is vastly larger; the existence proof is hyperscale, where Microsoft has much lower share than it had in client-server computing but the business is orders of magnitude bigger and supports multiple winners.
normativepending
Speaker
Satya NadellaEvidence Quote
“it's existence proof that Microsoft has been okay even if our share position has not been as strong as it was, as long as the markets we are competing in are creating more value. And there are multiple winners.”
Created: 6/13/2026, 3:35:54 AM
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