normative
The four laws of behavior change
To build a good habit, make it obvious (cues visible and available), make it attractive (associate positive meaning and emotion), make it easy (frictionless and simple), and make it satisfying (immediate positive feedback); to break a bad habit invert each law: make it invisible, unattractive, difficult, and unsatisfying.
normativepending
Speaker
James ClearEvidence Quote
“make it obvious make it attractive make it easy make it satisfying it gives you a high level way to design a good habit and then if you want to break a bad habit you just do the inverse”
Created: 6/14/2026, 1:53:00 AM
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