Data and personalization are critical for competitive advantage in tourism because travelers will choose destinations and experiences based on relevance and personalized offerings, especially as the total pool of travelers shrinks and requires deeper market share capture.
factualpending
Speaker
Javier EngladaEvidence Quote
“at times where we're going to be fighting for a smaller cake because there's not that many travelers yeah like in the past to get the larger share we're going to be more personalized we need to be more relevant”
Source
Reimagined Cities: Can Cities Leverage Urban Design & Tech to Attract the Next Generation Traveler?— Intelligence SquaredCreated: 8/13/2026, 7:46:07 AM
My Notes
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