Tim Ferris tested approximately 30-50 different title ideas for The 4-Hour Work Week using Google ads to measure clickthrough rates, including options like 'The Chameleon Millionaire' and 'Drug Dealing for Fun and Profit', and The 4-Hour Work Week had approximately 2x higher clickthrough rate than the second-place option.
factualpending
Speaker
Unidentified Speaker — The Book Whisperer: How to Write a New York Times Bestselle… [BaZwtB2GI8U]Evidence Quote
“he tested like I don't know 30 to 50 different title ideas...the 4-Hour Work week I think had a two 2x over the second place highest”
Source
The Book Whisperer: How to Write a New York Times Bestseller | Charlie Hoehn— The Knowledge Project PodcastCreated: 8/12/2026, 6:06:36 PM
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