Legacy media has historically been reluctant to understand the value of audiobooks and invest in high-quality audio production, instead going in-house or finding third-party companies to do it cheaply rather than recognizing it as a core creative priority.
factualpending
Speaker
Rich RollEvidence Quote
“It wasn't even clear that there would be an audio book... And then I did it, and the audio outsells the print, and yet they still haven't really... they don't wanna put the time or the resources into creating something of quality.”
Source
Malcolm Gladwell Is Lord Of All Things Overlooked and Misunderstood | Rich Roll Podcast— Rich RollCreated: 8/10/2026, 10:09:34 PM
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