factual
Growth driven by flexitarians not vegans
The rapid post-2015 uptick in alternative protein investment, product launches, and startups is driven not by growing numbers of vegetarians or vegans (still single digits) but by a large swell of flexitarians and reducitarians; over 90% of consumers buying Beyond Meat or Impossible Foods products also buy meat in the same cart.
factualpending
Speaker
Liz SpechtEvidence Quote
“if you look at data from beyond meat or impossible foods they're both finding that over 90 of consumers purchasing their products are also consuming or purchasing meat products”
Created: 6/14/2026, 2:36:58 AM
My Notes
Loading notes...