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Hardcore vs work-life-balance self-selection
Rather than firing everyone, a better approach used at Twitter was to ask employees to self-select into camps by checking a box committing to being hardcore and all-in versus prioritizing work-life balance; people legitimately divide differently at different life stages, and it makes sense for certain companies or teams at certain stages to want only hardcore people.
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Speaker
Walter IsaacsonEvidence Quote
“do you really want to be all in because this is going to be hardcore, it’s going to be intense, you get to choose... I’m hardcore all in.”
Created: 6/13/2026, 3:32:08 AM
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