Pricing power comes when the brand becomes synonymous with the product category itself, as exemplified by Jockey for underwear in India, Royal Enfield for leisure biking, Symphony for air coolers, or Xerox for photocopying in its heyday.
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Speaker
Gautam BaidEvidence Quote
“The brand has to become synonymous with the product category. That's when you get pricing power.”
Source
Investing in Quality Businesses & the Art of Lifelong Learning w/ Gautam Baid (TIP566)— The Investor’s PodcastCreated: 8/12/2026, 10:28:19 PM
My Notes
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