Frequent business travelers prefer the priority security lane even when it's longer because they assume the people in front of them are more competent, showing they use heuristics (infer competence from lane choice) rather than observing actual queue speed.
factualpending
Speaker
Rory SutherlandEvidence Quote
“frequent business travelers will still join the priority lane on the assumption that the people in front of them are more competent”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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