A person (like Rory's mother) with strong judgment about people might be more reliable at buying used cars than someone with an engineering qualification, because they evaluate the seller rather than technical specifications.
causalpending
Speaker
Rory SutherlandEvidence Quote
“my mother didn't know anything about cars, knew a lot about people. I think she would very reliably go around buying cars just through her assessment of the seller... she might do better than someone with an engineering qualification”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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