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Top of funnel marketing will become harder in an AI-dominated landscape, but middle of funnel (personalization on websites, chat, etc.) will become easier with AI tools; companies will need to excel at everything to win

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Speaker

Brian Halligan

Evidence Quote

“I think top of the funnel gets more difficult I think middle of the funnel gets easier the really high quality personalization on your website on chat on everything that gets much more powerful”

Source

Brian Halligan: HubSpot— The Knowledge Project Podcast
Created: 8/10/2026, 11:29:04 PM

My Notes

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