For incumbent companies, embracing new edges creates the innovator's dilemma because doing so might require admitting previous strategic decisions were wrong and giving up past commitments.

causalpending

Speaker

Unidentified Speaker — Mental Models That Change How You Think | Bill Gurley [yBBhd0-Os74]

Evidence Quote

if I'm an incumbent, it's much harder to dive into that because it might mean giving up a previous decision

Source

Mental Models That Change How You Think | Bill GurleyThe Knowledge Project Podcast
Created: 8/10/2026, 11:24:43 PM

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