The most effective way to reclaim attention would be to turn the phone off, but this is also the hardest thing for people because they have nomophobia (fear of being without their phone).

normativepending

Speaker

Richard Cytowic

Evidence Quote

Well, the most effective thing would be to turn the phone off, but that also turns out to be the hardest thing for people, because they have what's called nomophobia, a fear of being without their phone.

Source

Your brain wasn't built to hold this much information | Richard CytowicBig Think
Created: 8/12/2026, 6:39:44 PM

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