Domodaran's Uber valuation project asks students to make narrative choices (is Uber a car service or transportation company? Local or global?) and shows that depending on narrative, Uber's value could range from $800 million to $95 billion, demonstrating that valuation differences stem from narrative disagreement, not arithmetic errors

normativepending

Speaker

Aswath Domodaran

Evidence Quote

At each stage, I ask you to decide what Uber is... the value for Uber ranges anywhere from $800 million to $95 billion, depending on the story you tell. When we get big differences in value, it's not because the numbers are different. It's because we have different narratives.

Source

Valuation in Four Lessons | Aswath Damodaran | Talks at GoogleTalks at Google
Created: 8/11/2026, 1:45:13 AM

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