Domodaran's Uber valuation project asks students to make narrative choices (is Uber a car service or transportation company? Local or global?) and shows that depending on narrative, Uber's value could range from $800 million to $95 billion, demonstrating that valuation differences stem from narrative disagreement, not arithmetic errors
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Speaker
Aswath DomodaranEvidence Quote
“At each stage, I ask you to decide what Uber is... the value for Uber ranges anywhere from $800 million to $95 billion, depending on the story you tell. When we get big differences in value, it's not because the numbers are different. It's because we have different narratives.”
Created: 8/11/2026, 1:45:13 AM
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