We're herd and habitual species, so these default modes make evolutionary sense; but new innovations require overcoming this resistance by providing conviction and reassurance that others have succeeded.
causalpending
Speaker
Rory SutherlandEvidence Quote
“we're kind of herd species and we're kind of habitual species... new... there is a degree of extreme anxiety which you don't encounter when you repeat buy”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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