Over 90% of book purchases are through Amazon or online retailers, so applying the 80/20 principle to book sales, self-publishing typically makes financial sense because physical retail distribution is no longer the dominant sales channel.
causalpending
Speaker
Unidentified Speaker — The Book Whisperer: How to Write a New York Times Bestselle… [BaZwtB2GI8U]Evidence Quote
“over 90% I believe it's it's a minimum of 80% of books book purchases are through Amazon on online”
Source
The Book Whisperer: How to Write a New York Times Bestseller | Charlie Hoehn— The Knowledge Project PodcastCreated: 8/12/2026, 6:06:36 PM
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