Jaguar's 'Copy Nothing' brand film (not an advertisement) was responding to founder William Lyons' 1932 motto 'Copy Nothing,' but was misread by right-wing critics as politically progressive rather than brand heritage.
factualpending
Speaker
Rory SutherlandEvidence Quote
“Copy nothing was the exhortation of Sir William Lions who founded Jaguar... I I I think he said it in 1932”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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