A simple lens for deciding whether to pursue traditional publishing is: if a publisher offers you a $100,000 advance or more, it probably makes sense to do it; for 95+ percent of authors, traditional publishing does not make financial sense.
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Speaker
Unidentified Speaker — The Book Whisperer: How to Write a New York Times Bestselle… [BaZwtB2GI8U]Evidence Quote
“if you can get a publisher to give you a $100,000 advance or more you should probably do it”
Source
The Book Whisperer: How to Write a New York Times Bestseller | Charlie Hoehn— The Knowledge Project PodcastCreated: 8/12/2026, 6:06:36 PM
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