Sherlock Holmes short stories (written in 1880s) remain readable because of brilliant prose clarity; readers never have to go back a page to understand who a character is, showing mastery of narrative accessibility.
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Speaker
Rory SutherlandEvidence Quote
“At no point in reading a Sherlock Holmes short story have I ever had to go back a page to work out how who somebody is”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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