In the 'attractive cycle' phase of Web 2 platforms, companies actively recruit users and content creators by offering favorable terms, but over time they 'squeeze' these participants as organic growth caps out and they need to maximize revenue extraction.

causalpending

Speaker

Chris Dixon

Evidence Quote

I call it the attractive Str cycle when they start off they are trying to recruit people... but over time they start to squeeze you... on social media what's happening is... they're demoting links and doing all these other kinds of things

Source

Future of Crypto, Blockchain & Web3 w/ Chris Dixona16z
Created: 8/11/2026, 1:29:14 AM

My Notes

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