Passive investing grew because interest rates declined from 20% to zero, which created a massive boom in equity performance and made the 60/40 portfolio the default investment strategy, not because passive investing is a new innovation.
causalpending
Speaker
Jen CusanEvidence Quote
“the reason it's become popular is because interest rates went from 20% to zero and we saw a massive boom in in equity performance uh you know 6040 is the easy set it and forget it”
Source
Passive Investing Has Had a Major Impact on the Market: Here is What It Means for Your Portfolio— Excess ReturnsCreated: 8/11/2026, 6:34:01 AM
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