Working 'on the business' (strategic, structural decisions) vs. working 'in the business' (execution, craft) is the central distinction in sustainable entrepreneurship; most stressed freelancers lean into 'in the business' work when they should be spending 10 minutes on 'on the business' decisions that save hours daily.
definitionpending
Speaker
Seth GodinEvidence Quote
“when you work on the business you are being the consultant the board of directors the CEO you are figuring out the structures so that your best employee doesn't waste her time when you're working in the business you're the best employee doing your job”
Created: 8/11/2026, 6:33:45 AM
My Notes
Loading notes...