In a randomized controlled trial of 640 Kenyan entrepreneurs (311 control, 306 treatment), providing access to a GPT-4-powered WhatsApp business advisor had no statistically significant effect on revenue and profit in the full sample (approximately 5% increase but within error bars), contrary to expectations.
factualpending
Speaker
RemEvidence Quote
“in the full sample of entrepreneurs, there's no effect... there's a 5% increase in performance, but that statistically could be zero.”
Source
The Disruptive Potential of GenAI for Emerging Markets | Rem Koning | Leading with AI— Harvard Business School AI InstituteCreated: 8/12/2026, 6:32:49 PM
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