In the study, entrepreneurs asked high-quality, strategic business questions of the sort that would place in the top decile at Harvard Business School, such as: 'I have a fast food joint adjacent to a matatu terminus with stiff competition—how can I overcome this?' and 'I wash cars and motorbikes alone and find it tiresome; how do I hire staff and monitor them to maximize profit?' These questions demonstrate that entrepreneurs in emerging markets have genuine, sophisticated business challenges, not trivial ones.