Newspaper advertising market continued to capture 15% of advertising dollars despite receiving only 6% of consumer time, until eventually advertising dollars realigned with actual time spent; this pattern is now playing out with TikTok and other digital platforms where ad spend lags behind time allocation
causalpending
Speaker
Scott GallowayEvidence Quote
“newspapers were getting 15% of all ad dollars despite the fact they were only getting 6% of people's time eventually money matches time spent”
Source
Breaking Down 2024 Predictions + Audience Comments and Pushback | Prof G Markets— Prof G MarketsCreated: 8/12/2026, 6:02:34 PM
My Notes
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