normative
Grow the sport by giving content away free
Jiu-jitsu will not grow through competition (which only a small minority of practitioners do), but by making exciting content freely accessible like comedians who release specials for free to build an audience; only after the audience is built should content go behind a paywall.
normativepending
Speaker
Craig JonesEvidence Quote
“We need an exciting show that's not behind a paywall that'll grow the sport, grow the audience, and really then, ultimately, we can get to a level where it could be behind a paywall. But I just don't think we're there”
Created: 6/13/2026, 3:37:37 AM
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