In the 19th century, using a posh local real estate agent (higher commission, established reputation) was not irrational because they had reputational skin in the game and were vulnerable to reputational damage in the local community.
causalpending
Speaker
Rory SutherlandEvidence Quote
“if you were a posh and respected real estate agent you had a lot of reputational skin in the game in the local community... you were highly vulnerable to reputational damage”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
My Notes
Loading notes...