Economists assume real estate transactions are purely transactional exchanges and that websites (Zillow, Rightmove) should replace agents through disintermediation, but this ignores the fact that vendors often care about who buys the property, especially if they've invested 15+ years improving it.

causalpending

Speaker

Rory Sutherland

Evidence Quote

someone who's invested 15 years in doing up a house probably cares about what the person buying it is going to do to the house

Source

Marketing Expert: The Playbook Behind Every Great Campaign | Rory SutherlandThe Knowledge Project Podcast
Created: 8/10/2026, 11:32:46 PM

My Notes

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