California should expand tax incentives for movie and TV production from $350 million to $750 million annually because for every dollar in tax credits, the state receives $1.08 back in tax revenues (net neutral on revenue), plus every dollar of incremental tax credits generates $8 in incremental wages and $24 in incremental economic activity, making it stimulus that works; Los Angeles' production is down 30-40% in recent years and the city's deep talent pool in set design, CGI, and acting gives it an unmatched advantage that only needs to match, not exceed, other municipalities' incentives to recapture market share.