Renting a car on holidays provides more optionality because if the hotel is poor or in a bad area, you can get in the car and find a beach elsewhere; this optionality is worth the car rental cost.
normativepending
Speaker
Rory SutherlandEvidence Quote
“I always argue that over 36 years holidays where I've rented a car are better than holidays where I haven't. And my argument is you have more optionality.”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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