Brainstorming sections of cases are less formal than other sections and candidates can be more casual while listing ideas, and it's acceptable to ask for 30 seconds to think if you don't have immediate ideas.

normativepending

Speaker

Matt

Evidence Quote

“this part of the case tends to be a little bit more casual”

Source

Guy with whiteboard explains McKinsey case— Matt Huang
Created: 8/13/2026, 7:47:52 AM

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