Brainstorming sections of cases are less formal than other sections and candidates can be more casual while listing ideas, and it's acceptable to ask for 30 seconds to think if you don't have immediate ideas.

normativepending

Speaker

Matt

Evidence Quote

this part of the case tends to be a little bit more casual

Source

Guy with whiteboard explains McKinsey caseMatt Huang
Created: 8/13/2026, 7:47:52 AM

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