Take rates in Web 2 platforms are extremely high and largely hidden from users: Apple charges 30% for app distribution, social networks take nearly all advertising revenue (approximately $150 billion annually), while open protocols like email and web have zero take rates.
factualpending
Speaker
Chris DixonEvidence Quote
“Apple charges 30% for the right to just simply distribute your app... social networks outside of YouTube take all the take all the money so they make about 150 billion last year in revenue... web and email which are these open protocols there's no take rate there's no one in the middle”
Created: 8/11/2026, 1:29:14 AM
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