What people want in the short term (consuming entertaining content, staying engaged) differs from what they want long term (meaningful connection, personal growth), and designing systems that optimize for short-term engagement undermines long-term user satisfaction and business value.

causalpending

Speaker

Mark Zuckerberg

Evidence Quote

there's a difference between what people want first order and what they want second order over time... it actually really isn't good for the business over time.

Source

Mark Zuckerberg & Yuval Noah Harari in ConversationYuval Noah Harari
Created: 8/10/2026, 10:59:29 PM

My Notes

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