A hook could be funny, profound, scary, or shocking—anything that invokes emotion; good writing fits the acronym OMG, LOL—something that triggers an emotional or visceral response.
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“good writing fits one of the acronyms of like OMG LOL”
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Morgan Housel: What You Need to Master (And Avoid) to Get Rich, Stay Rich, and Build Wealth— The Knowledge Project PodcastCreated: 8/10/2026, 11:10:02 PM
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