Investors are divided into two psychological types—story people (creative, who rely on narrative) and numbers people (analytical, who grind through data)—and successful valuation requires integrating both: story people need quantitative discipline, numbers people need imagination to tell a coherent story about the business

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Speaker

Aswath Domodaran

Evidence Quote

When I start my Valuation class... are your numbers people? Are you story people? Think about it for a moment... The VC business is a storytelling business... And the problem right now is, the story people think that the numbers people are all geeks. And the numbers people think that the story people are all crazy.

Source

Valuation in Four Lessons | Aswath Damodaran | Talks at GoogleTalks at Google
Created: 8/11/2026, 1:45:13 AM

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