Ulysses contracts—pre-commitment mechanisms that tie future action to present intentions—are effective for overcoming temptation: Ulysses tied himself to the mast (removing future choice) and sailors plugged their ears (removing awareness of temptation).
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Speaker
Dan ArielyEvidence Quote
“he asked the sellers to tie him to the Mast this way he could hear the call of the sirens what he was tied up so he couldn't do anything”
Source
The Many Ways Our Irrational Minds Sabotage Our Wealth | Dan Ariely, Behavioral Economist— WealthionCreated: 8/12/2026, 6:45:07 PM
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