Jeff Bezos notes that in baseball you can only score four runs, but in business you can score a thousand; this means marketing must seek home runs (huge ideas), not incremental gains, but hourly billing incentivizes quarterly optimization.
factualpending
Speaker
Rory SutherlandEvidence Quote
“in baseball you can only score four, in business you can score a thousand... the purpose half the purpose of marketing is not operational gradual incremental improvement it's finding another way to hit the ball out of the park”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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