Big business and incumbent innovation are underrated

Big business is underrated: while people view startups and small businesses favorably and big business relatively negatively, established businesses tend to pay better, be more efficient, produce more consumer surplus, and account for a large aggregate share of innovation (turbines, fabs, insulation, relentless iterative improvement like Moore's Law and solar costs) — the startup's conspicuousness creates a cognitive bias understating incumbents' contribution.