To achieve 30-40-50% EV market penetration, automakers must appeal to price-sensitive consumers in the $30,000-$35,000 range, not just luxury buyers.
factualpending
Speaker
Mary BarraEvidence Quote
“To really get to 30, 40, 50% EVs being sold, you have to appeal to people that are in that 30 to $35,000 price range.”
Source
General Motors CEO Mary Barra on future of auto industry (Full Stream 9/15)— Washington Post LiveCreated: 8/11/2026, 1:50:33 AM
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