Patricia Barber's success as a jazz pianist came from choosing her customers (5-6 hour Monday residencies at The Green Mill) who chose her back (fans flew from Mumbai), not from trying to get picked by the mainstream music industry. By picking her niche, she created magic; competitors with equal skill who took whatever gigs came didn't achieve the same career.

causalpending

Speaker

Seth Godin

Evidence Quote

she picked her customers and they didn't when you pick your customers you pick your future

Source

Why Strategy Always Beats Talent (w/Seth Godin)Chase Jarvis
Created: 8/11/2026, 6:33:45 AM

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