Sometimes in marketing, all you need to do is tell people a fact; for example, if antivaxxers knew vaccines dated to 1796 (smallpox), they might perceive them as established medicine rather than new-fangled.
factualpending
Speaker
Rory SutherlandEvidence Quote
“Sometimes all you need to do is tell people a fact... whether you knew that vaccination dated back to the 18th century and smallox”
Source
Marketing Expert: The Playbook Behind Every Great Campaign | Rory Sutherland— The Knowledge Project PodcastCreated: 8/10/2026, 11:32:46 PM
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