Jacobs applies the principle of 'joining then leading, validating then disputing' to business interactions with employees, customers, vendors, investors, and upset customers.
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Brad JacobsEvidence Quote
“I find that's really powerful in business. Whether you're dealing with employees or... a vendor or... an investor or an upset customer, it's a it's very good to do that.”
Created: 8/12/2026, 6:08:10 PM
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