factual
Bargh Priming Study Failed Direct Replication
John Bargh's highly cited 1996 priming study—showing that people unconsciously exposed to old-age-related words walked more slowly down a corridor—failed to replicate in a careful 2012 attempt by Axel Cleeremans's Belgian group, which found the slowing effect appeared only when the experimenters administering the test had been told to expect it.
factualpending
Speaker
Ed YongEvidence Quote
“They tried to hew to the original design as far as possible, and they just couldn't see an effect. What they did see was that people only walked more slowly down the corridor if they had been, if the experimenters in the experiment had been specifically told that that was what was going to happen.”
Created: 6/13/2026, 12:25:57 AM
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