Lifespring Hospital in India succeeded by changing their strategic understanding of the customer from the pregnant woman to the mother-in-law (the actual decision-maker), which shifted all their marketing and enrollment efforts and dramatically improved results.
causalpending
Speaker
Seth GodinEvidence Quote
“I think your customer is her mother-in-law I think your her mother-in-law is the one who is making the decision about what hospital she's going to give birth to the grandchild in...and they everything they did after that shifted and it dramatically changed the enrollment in the hospital”
Created: 8/11/2026, 6:33:45 AM
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