forecast
Familiarity dissolves new-food resistance
Human wariness of new foods is evolutionary programming, but consumer surveys show 35 to over 70 percent already say they're happy to eat lab-grown meat, and like the COVID vaccine hesitancy curve that dropped sharply once people knew friends who got vaccinated, familiarity through friends trying the product will rapidly dissolve resistance.
forecastpending
Speaker
Liz SpechtEvidence Quote
“people may say they have reservations about something just because it's new and unfamiliar but as soon as you you know know a friend who went to a restaurant and was able to try this really cool new product i think a lot of that evaporates right away”
Created: 6/14/2026, 2:36:58 AM
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