Books that create or revitalize a category (e.g., Tim Ferris inventing 'lifestyle design', Ryan Holiday revitalizing 'stoicism') capture disproportionate market share in that category.
causalpending
Evidence Quote
“does this create or Revitalize a category”
Source
The Book Whisperer: How to Write a New York Times Bestseller | Charlie Hoehn— The Knowledge Project PodcastCreated: 8/12/2026, 6:06:36 PM
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