Books that create or revitalize a category (e.g., Tim Ferris inventing 'lifestyle design', Ryan Holiday revitalizing 'stoicism') capture disproportionate market share in that category.

causalpending

Speaker

Book Editor/Publishing Consultant

Evidence Quote

“does this create or Revitalize a category”

Source

The Book Whisperer: How to Write a New York Times Bestseller | Charlie Hoehn— The Knowledge Project Podcast
Created: 8/12/2026, 6:06:36 PM

My Notes

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