How Not to Invest presents approximately 100 short nuggets of behavioral biases, investment mistakes, and reasoning errors, with 90% of the book dedicated to avoidance strategies ('don't do this') rather than positive prescriptions.
factualpending
Speaker
Barry RitholtzEvidence Quote
“90% of the book is don't do this don't believe that”
Source
Why Money Isn't What You Think: Barry Ritholtz on the Meaning of Money and How NOT to Invest It— Excess ReturnsCreated: 8/11/2026, 5:35:27 AM
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